Makes sense, Coors didn’t have preservatives back then, that’s why it was always shipped cold.
My girlfriend’s mother used to smuggle cases of the stuff back to the University Of Wisconsin when she went to visit friends out west because the Silver Bullet wasn’t even avalible at the time in Wisconsin.
Coors and San Miguel - from the Philippines - are, to the best of my knowledge, the only two unpasteurized beers bottled in the world. When you open it up you will know that it is fifty years old!!!
When I was stationed in the Azores in 1977-78 we had a guy in the Comm squadron who had a brother who was a loadmaster with the Colorado ANG; when we found out that they had a flight going east we would send them money for brew, they would drop off a couple of dozen cases there at Lajes Field. We would smuggle it aboard the station in the back of a flight line van which just happened to take a maintenance crew out for a little “engine running” maintenance and which just happened to return to the liquid oxygen facility for "cold storage’. Eleven of us, all from the Rocky Mountain region and therefore Coors Connoisseurs, would dole out two and a half hundred bucks to the aircrew, maintenance crew, and liquid oxygen crew for their “troubles”. We would keep half for personal consumption and the rest we would market to recuperate costs. All went fine until one day the Portugese customs people got wind of what was going on and shut everything down. That, of course, triggered an OSI investigation and for the third - and last - time in my Air Force career I had Courts-martial charges filed against me and for the third - and last - time in my Air Force career I told the Air Force I would accept nothing less than a General Courts-martial and they promptly dropped the charges.
Believe me!!! That Coors was a heckuva lot better than that St Louis sewerwater they sold in the NCO club.