I was listening to an oldies station out of Manchester, New Hampshire this evening and I actually heard an ad for a train shop. (I think it was Mountain Trains, but don’t quote me.) “Trains” was definitely in the name, although the ad pushed RC almost exclusively. Boy, now I can’t wait to see the Walthers ad at half-time on the Superbowl. [:D]
Recently I heard an advertisement for a local LHS on my local hard-rock station. Although, like your own ad, it was exclusively RC. I’ve been there before (although I can’t recall the namr of the store) and came to find that it had only an old 99 cent Life-Like hopper. At least I came out of it with a new M1A2 Abrams Main Battle Tank model kit. Everything else was RC stuff and car models. There’s going to be a Walthers commercial on the superbowl? [8D]
-Brandon
“And the 2006 superbowl is proudly bought to you by Walthers and Athearn”
The 2006 superbowl? Wasn’t that in Febuary, 3 months ago?
Yes. The Seahawks wuz robbed. I was so frosted I missed the Athearn and Walthers adds!
DANG! Now I feel stupid… [D)]
Years ago in Flagstaff, Arizona a local hobby shop owner ran radio advertisements during the Christmas holiday shopping time. He had the sound of a steam train in the background with whistle and bell and tried to coax folks into buying junior a trainset for Christmas.
Here in Milwaukee WI we have lHS that advertises on the radio use to only advertise around Christmas now they do it all the time. Which I like cause I like that hobby store owner is great and most fo the workers are also. Decent prices and a friendly smile.
Well, I see that the advertising dollars were really well spent! MisterBeasley, I would suggest that you are the ideal target audience for such an ad, being a modeler and all. If the ad triggered a reaction, but you don’t know who it was for, or how to contact them, it was a rather a wasted marketing effort. This is not very unusual. Think about how many times you see people interviewed after the Superbowl, when asked about their favorite advert they can describe the ad but not what is was for.
My local hobby shop advertises on TV from time to time. First time I saw it I almost fell off the chair. Their latest add was for 20% off all plastic kits.
Jim
There are two (at least) hobby shops in Mich that TV advertise trains - P&D down around Detroit and Brasseur’s out of Saginaw
Radio is smart and not tthat expensive. Smart
Well, I wasn’t devoting full attention to the radio, and I was more shocked than anything else, so I didn’t file the name for future reference. Besides, I live in the fringe area for that station, so Manchester, NH, is close to an hour away. I’ll be listening more closely next time.
So, what’s next? Atlas Stadium? The Kalmbach Bowl? The Trainworld Tennis Tournament? The Woodland Scenics 500? How about the Caboose Classic on the PGA tour?
Ads that run on local cable systems and small market radio are pretty inexpensive, especially if they’re ROS.
Now the Super Bowl… I think the last one was about $2.5 million for 30 sec. – and that doesn’t include the cost of producing the spot.