Amtrak hires Hollywood Agent

I was reading a front page article in this week’s Advertising Age that Amtrak has hired the William Morris Agency to promote itself as “green” and to plan promotional activities around National Train Day in 2008.

Has anyone else heard about this?

http://tinyurl.com/35r49t

First I have heard about it, a little advertising should boost there ticket sales [:)]

Not as much as a Hooters dining car would though [2c]