Mookie:
I will add a little bit on Warren Buffett. There are a number of excellent books out on him, my favorite is The Warren Buffett Way by Robert Hagstrom.
He has a fairly simple investment concept…but he executes it very well. First, you are correct that he is heavy into financials. The flagship company is Berkshire Hathaway, located as you know in Omaha. It is primarily an insurance company (Got 15 minutes, call Geico, but also insurance companies known as reinsurance companies which provide insurance to insurance companies for high risk, such as hurricane coverage, etc). Anyway, BH uses what is known as “float” in the insurance companies to purchase investments. Float is money which is held and generally is paid out later. Think of it this way. When you purchase insurance, you are buying protection against future claims. Insurance companies make very little off of the actual underwriting, they make their $ off of using OPM (other people’s money).
So, the float enables BH to invest. And invest they have. They own significant chunks of companies such as American Express, Coca Cola, Proctor and Gamble, The Washington Post, Wells Fargo and even PetroChina Company.
Buffett mainly looks, as others indicated, at companies he understands. He was heavily influenced by a professor named Ben Graham which believed investments should be made in companies which are selling below their value. During the early and mid part of the 20th century those types of companies could be found. Today, it is much more difficult, perhaps impossible to find a company selling for less than it’s book value.
So, Buffett looks for good companies, ran by good people, at a fair price. “All we want is to be in businesses that we understand, run by people we like, and priced attractively relative to their future prospects” (Fortune, Oct 31, 1994).
Some of the things he looks fo