butch, I think you have this all wrong. This is absolutely not a case of greed at all, especially when you look at the facts:
The original Industrial Rail line was tooled up by United Model Distributors about 7-9 years ago, depending on the product. If you look at the original list prices by UMD, consider that some years have passed, Atlas’s Industrial Rail list prices are not out of line at all.
Now you must consider, as many didn’t and haven’t, that when UMD sold off the Industrial Rail line (at least the remaining inventory) to HobbyCo, list prices were reduced dramatically, as were wholesale prices to dealers. Plus there were incentives to dealers to order more of the IR products, as it wasn’t clear whether HobbyCo would continue the line. At this time, they were literally blowing out the remaining inventory. So as a result, many people paid rock-bottom under-market prices for the original Industrial Rail products. During that time, it wasn’t hard at all to find IR rolling stock for $12-$15, which was 50% or more below list. At one point, you could find the original IR cars advertised for $10 new, and the deparate sale trucks couldn’t even be bought that cheap.
I have heard this criticsm of Atlas’s IR pricing before, and many who make this charge are comparing the later IR rock bottom blow-out prices to what is now fair market pricing, and not greed. Remember, whenh the later scale K-Line products weren’t selling, they too got blown out at incredilble bargains as compared to their original list prices.
So in this case of Atlas taking control of the IR product line, I will defend them and tell you it is NOT a case of greed. Though the IR tooling and dies were much simpler, and probably not nearly as costly as more detailed scale, limited run products, it is entirely possible that some of the later issue IR products had not yet at that point recouped their tooling costs.
On the IR Trolley, UMD/HobbyCo was selling it alone whereas Atlas is sel