MILW- “America’s Resourceful Railroad”
End of discussion. [;)]
“The Water level Route, You Can Sleep!”
[8D]
The catchiest one I can remember for a trucking company was “Breathe freely, ship Ross Neely”, which is still in business today. A recent article about that company had an interview with the owner, who had decided to drop the slogan because it was too costly to keep putting on trailers, until he met with a very important client (very big and profitable contract), who promptly recited the slogan to him, and stated the the slogan was (in thier case) a very fitting description of the company. Needless to say, the owner immediately changed his policy, and made sure every trailer had the slogan on it.
Then there’s “Just Tag it Baggett” for (I think it’s spelled correctly) Baggett Transport (another trucking company).
Of course, there is “Be specific, ship Union Pacific” and “We can('t) handle it”, or an unauthorized nickname for UP could be Utterly Pathetic, or Unlimited Parking. CSX could be Coal (or Chemical or Car) Spilling (or Smashing) eXperts, or Chicken S*** eXpress, or Crash, Smash and eXplode, or Color Scheme eXcitement. Since I’m a fan or Southern Railway, I like the “Gives a green light to innovations”, but that’s too late for my timeframe, which would be more along the lines of the round herald and “Serves the south”. For ET&WNC, try Eat Taters & Wear No Clothes if don’t like the real name of East Tennessee & Western North Carolina (aka “The Tweetsie”).
If you want nicknames for diesels, look in my signature.
Brad
Well, my favorites of this roundup are:
Southern Serves the South
Scenic Line of the World
Next Load, Any Road
Everywhere West
The Antracite Speedway.
Well, for my own Southern Alleghany & Cumberland, I’ve chosen “The Highland Line”. It’s premier layout design element is a rather nice grade leading to a mountain pass, called Last Panther Gap.
Um, let me think…
The Southern Serves the South (Don’t ever forget it![;)])
Green Light to Innovations
Fast Dependable Transportation
I also have to give credit to the Central of Georgia (The Right Way) and NS - The Thoroughbred of Transportation.
The New Haven Railroad had a few:
“The Aristocrat of New England Transportation”
“The Key To New England”
“Train Yourself To Relax, Ride The New Haven Today”
“Center To Center Convienence”
“Serving The Great Industrial States of Massachusetts, Rhode Island And Connecticut”
You can even listen to a NH radio ad here:
http://www.gis.net/~fm/NH_Radio.wav (about 500kb)
And my favorite (since it’s still painted on the bridge in my neighborhood):
Weather Or No Go New Haven
Paul A. Cutler III
Go New Haven!
GTW opted for the “Good Track Road” which beat the following employee suggestions:
“Ship Your Junk on the Grand Trunk” …or…“We Hustle our Caboose for You”
My fave is GN’s “See America First”.[C):-)]
Gandydancer, a belated thanks for the memory prompt,next road any load,next road any load. OK I got it.
The NKP’s slogan was “Nickle Plate High Speed Service”, that was emblazened on their bright red cabooses.
The NKP also bought the Lake Erie and Western Railroad whose slogan to the people it served was Leave Early and Walk.
Rick
My favorite slogan is for the Chattahoochee Industrial Railroad - “Better by a Dam Site”
Many years ago, my dad told me about the Spokane, Portland, and Seattle - “Slow Poke and Sloppy”
The slogan I use for my fictional heartland Divistion of CB&Q is…
Everywhere Lost
My favorite from the late 1940s-early 1950s is “Canadain Pacific Spans the World” to indicate that an indivdual could board a Canadian Pacific liner in Europe, cross the Atlantic, board a CPR transcontinental train, board another CP liner in Vancouver, and then continue on across the Pacific Ocean to Japan and China. Also CP owned a large fleet of airliners. A truly transcontinental and world wide travel system crossing a least 12 time zones.
Empty Net
Rick
I don’t know much about NKP, but wasn’t the name Nickel Plate Road originally a slogan itself? I recall reading about that somewhere.
Freelanced Seneca Falls Rwy - “There’s no slack in these lines.”
[:D]
The Southern Pacific unofficial slogan
Uphill Slow
Downhill Fast
Tonnage First
Safety Last
“The celebrities’ way is Santa Fe”
I love Rio Grandes slam slogan “Through the Rockies, not around them”
That just might be the best one! [(-D]
So, does anyone know if the Nickel Plate Road name started out as a slogan rather than the railroad name?
The unofficial slogan of the Key West Extension of the Florida East Coast RR:
The “Overseas Railroad.”
Peter Smith, Memphis