From the Clarion Ledger Mississippi News:
BILOXI — CSX Railroad has posted three billboards along the Mississippi Gulf Coast to grab the attention of motorists and encourage them to think twice about trying to beat a train at a crossing.
The tagline on each ad: “If you’re thinking about beating a train, don’t.”
CSX has 30,000 crossings in 23 states.
CSX spokesman Gary Sease said the new ads target areas such as Harrison County that have a high volume of train traffic and crossings with numerous collisions.
The message, “People outrun trains in movies. They also save the world, get the girl and own a talking dog,” is written in white letters on a dark background that features barren trees and a bright light in the distance.
Sease said some might perceive the light as the headlight of an oncoming train.
The two other ads also feature a stark landscape with leafless trees. One ad simply states, “Closed casket,” while the other states, “Tie goes to the train.”
Sease said the same ads also are on billboards in Toledo, Ohio, another place with numerous train accidents involving vehicles and pedestrians.
There have been eight deaths involving train collisions in Harrison County this year. Harrison County is ranked third in the nation per capita in highway railroad crossing collisions, according to the Mississippi Department of Transportation.
Although the new ad campaign and proposed closings in Gulfport are separate actions, Sease said they both have the same goal.
“We want to prevent collisions and prevent deaths and injuries at railroad crossings,” Sease said.
CSX and MDOT have proposed closing 12 crossings in Gulfport, but city officials have refused to approve the proposal. Mayor Ken Combs wants at least some of the crossings closed; the majority of the council wants them open.
http://www.clarionledger.com/apps/pbcs.dll/article?AID=/20040808/NEWS01/