BNSF 'New Image'.

Exactly.
There are BN employees. There are SF employee’s.
NOW, there are just BNSF employee’s.

Burlington Northern Santa Fe is “The True American Railroad”.

“The True American Railroad” has more meaning than just BNSF.

Andrew Falconer

Looks like a circus wagon-ditch the surrealistic techo acronym “name” or whatever…keep it simple and above all understandable. I am underwhelmed by designs by commitee…Pacific Southern and Northwest RR sounds good…BNSF…is a technocrats all inclusive shorthand that signifys a lack of imagination rather than a railroad. Who designs their ever changing color schemes- all of them look garishly mismatched. At least the aspirin label went away…Yuck…two thumbs down.