Burma Shave - An Industry You Can Model

If you are looking for a familiar industry that takes only a little effort to work in to any layout, consider the Burma-Vita comapny, makers of Burma-Shave (and some related products). Their factory never employed more than 35 people at a time, so it would ship via LCL. Nearby, however, is the more interesting building - the plant that makes the roadside signs ! This would take in paint and lumber in winter and ship out boxcars full of signs in spring. A few cars of signs would ship out during summer and winter. For grins, place a set of Burma-Shave signs along the track.

EX: Remember this / If you’d / Be spared / Trains don’t whistle / Because they’re scared / Burma-Shave

Burma-Shave signs were posted along roadways from 1927 to 1963. During World War Two, the company used billboards in cities (since gasoline and tires were rationed and nobody could just drive for fun). Many had drawings of the signs on them, or used shorter slogans.

EX: A pretty pin-up girl stretched out between signs that say “Makes / Misses / Mrs.”

Burma-Vita was based in Minneapolis, but poetic license could place them anywhere in the country. If you do not put the factory on your layout, you could have a boxcar full of signs travelling to a local warehouse for storage, or just travelling through. The engineer who reads his waybills should get a start and a laugh.

Don’t pass/upon a slope/unless you have/a periscope/Burma Shave

Ben & Anna/were a hit/Ben had beard/Ben-Anna split/Burma Shave

I remember a few more from a youth that included a fair number of on-the-road vacations but that was a LONG time ago.

I have a book entitled, “The Verse By the Side of the Road” that supposedly contains every Burma-Shave slogan used over the years, and even some that were considered but rejected.

I remember the obituary in the Mpls Star-Tribune maybe 10 years ago that had the heading:

“Leonard C. Odell is dead. His roadside verse was widely read - for Burma-Shave.”

Leonard was one of the two sons of the founder of the company, the sons eventually took over and ran it for many years.

I found a copy at my public library. I copied their list into my computer. One of these days I’m going to create a fake ad across the top of my webpage featuring little roadside signs…

I also have read Burma-Shave: The Signs and The Times which has some other goodies:

Beard / Unruly / Meet / Yours / Truly / Burma-Shave (real signs)

Drink some drinks / Crash some cars / Spend the night / At / Our bars / HIGHWAY PATROL (copycat signs)

Does your coach / Seem rather dry? / When you win / The game / Anoint the guy ! / Gatorade (fake signs)