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Dallas Area Rapid Transit may sell naming rights to rail lines, stations
As long as they don’t mess with the M Line — McKinney Ave. folks wouldn’t like that!
Great idea, they want to advertise on the line? Pay me!! Metra, TriRail & CTA sell space on the side on the coaches and companies put a vinyl wrap and advertise, it sometimes looks tacky but hey its bringin in more $ I guess.
Why not sell the naming rights to the whole city, and see how that goes over with residents (sarcastic tone) ?
“DART’s lines and stations would retain their current names. The sponsor’s name would simply be added.”
Which is more than SEPTA in Philadelphia did for the former Pattison station on the Broad Street Line.
“DART is not the only transit agency to test corporate naming. The Greater Cleveland Regional Transit Authority renamed a bus route the “Health Line” through a naming partnership with two hospitals, and San Diego’s transit authority has an agreement in the works.”
TRAINS, see the second paragraph of this post and note the city, which you chose to ignore mention of. )
P.S. AFAIK AT&T has no major presence in the Delaware Valley.
it could be co0nfusing at first if the company sponsoring the ads don’t have a major facility employing hundreds or more
on that line or near that station
Mr. Vinson, those ugly vinyl wraps help offset the cost of operations since I’m sure the state of Texas contributes nothing towards it. So convince your friends to pay a whole penny or two more in gas tax to make them go away. Our MBTA unfortunately is in the same quandary,as I’m sure many mass transit systems are.
The MBTA just tried that and got “zero” bids. Good luck. It seems that advertising and gambling are going to pay for everything from now on.
Houston Metrorail should adopt this concept. This would be a good funding source for future expansions including the University and Uptown lines. They could then remove those unattractive vinyl wraps that have been appearing on some light rail vehicles.
Because a dollar of government investment results in many multiples beyond that of regional economic gain. Pretty basic stuff. That’s why cities that invest in public transit have a diversified economy, you attract diverse industries as opposed to being reliant on one or two. Compare the economies of cities with rapid transit versus those without and you’ll see what I mean.
Why should the state of Texas pay for Metro’s light rail ? Houston and Harris County have their own taxing entities and the Federal Goverment has multiple programs.