As a sidebar to all of this…
Anyone catch the new TV commerical, where the female “financial advisor” in the white coat is selling the locked interest rate concept.
Besides the fact that most of the commerical is CGI, and that Monday, the car in the background was a Pontiac, and last night a GMC Surban, the really subtle part of the commerical is what they are selling…
Not cars, or trucks, but the locked in interest rate on your next purchase.
The deal is quite simple, buy a GM product today, and what ever interest rate you can get from GMAC today is what they, (GMAC) will give you on your next purchase of a GM product.
The catch is you have to buy your next car/truck from GM.
If you buy a Chevy truck today, and next year buy one of your kids a Dodge Neon, the deal is off, you have to purchase your very next car/truck through
GMAC, and it has to be a New GM product.
Odd that GM is concentrating on the financial end of the car sale, not the car itself, although I have noticed a lot more GM auto/truck TV adds this month than before.
Both Mercedes and British Leyland have the same type of offer, overseas at least, and have found it to be a very succesful tool in bringing back the repeat customer, which is what most car makers have to have to survive.
Brand name loyal customers are rewarded with this, according to a buddy of mine who worked for Rover, and it almost guararenteed their return business.
Rover did not offer this to the general public, but only to customers who had already purchased a new car from them, as a sales incentive to return.
Note GM is offering this to the general public, as an inticement to buy their products for the first time, and then to repeat your product choice again.
I would assume that, if GM is willing to let all that money in interest go, then they have to have ready cash now, and are trying to generate a base line cash flow fo