Why did the UP stop useing the WE WILL DELIVER logo for the BUILDING AMERICA logo. And another thing. On most Locomotives. Which one would look better on a UP Locomotive?
UNION PACIFIC
or
UNION
PACIFIC
UP started favoring Building America so it would go with the flags. A few of the early SD9043MACs were delivered in We Will Deliver, but have since been repainted. As for what would look better on a UO locomotive I’m not sure exactly what you mean, but all UP locomotives have always said UNION PACIFIC horizontaly across the long hood.
i like we will deliver.
I wish I could help with the “We Will Deliver” slogon, but I have no idea. As close as I could get you would be that it was done in the early 90s. The “Building America” slogon was started in Nov. 2001 with SD70Ms 4526, 4527, and 4528 being the first locos to wear the scheme. Like Jonathon said, all the locos I have seen have the Union Pacific name horizontaly.
Kevin’s right about the Building America scheme coming out in 2001. In 1999 when the first SD70Ms were delivered, they also debuted the CNW inspired lightning stripe scheme.
I don’t know when We Will Deliver started, but I know it replaced “We Can Handle It”.
http://utahrails.net/up/up-wwd.php
That site mentions a little about it, but it does not say why UP stopped using it.
THe We Will Deliver Slogan came in 1995 when UP botched the CNW merger and couldn’t deliver any of its trains on time. Apparently they didn’t get the hint that they were having major problems because they botched the SP merger to.
Near as I can tell, the We can Handle It slogan disapeared in the early 80s when safty slogans started appearing on cabooses and locomotives.
and for a time line, We Can Handle It replaced Dependable Transportation, which replaced Ship and Travle the Automated Railwalway, Which Replaced Serves all the West. which ran with Route of The Streamliners for a brief period of time before replacing it.
James