Heres a link to the feedback form to make suggestions to BNSF off of their website. I voiceing my opinion otherwise i have no room to complain. Remeber nothing offensive. In the category select “suggestions/comments”
I replied!
I can’t imagine they’ll change it anytime soon, they probably spent $10 million on some artist to think of it.
I don’t mind the BNSF on the nose but why the line under the BNSF?
Better yet, it is sometime a good idea to have a current name to be familular enough to have a good reputation with a comfortable look in its name. But I digress, I’m Southern and we think that way, I’m sure that your new logo and name are fine for the folks that know you and use your fine railroad(way).
I get asked all the time…“Hey Zach, What’s BNSF mean?” I used to say, “Burlington Northern Santa Fe Railway.” Now it’s just BNSF…the general public doesn’t know what it means!
Aww gee whiz, I guess I’m the only one who likes the new logo. Not sure why, I just think it looks neet. [2c][tup][:)]
I suggested they make the speed lettering appear front to rear on each respective side of the locomotives. Indicating to the public and shareholders a forward moving, progressive company.
BNSF = Buy Norfolk Southern Fast ???
I think that the old logo is better. It gives it a more old school feeling rather than the new modern one.
I hate to say it, but most of the general public doesn’t care what BNSF means or meant, all they want is for the train to get out of their way.
good luck with this one… your going to need it…ahahahahah
csx engineer
I like it very much and so might the customers. It looks sharp and shows BNSF can change and be more modern which works for the minds of potential customers who were not impressed with BNSF before for whatever reason.
It’s like other business and their marketing strategies; they don’t have the same commercial over and over again, they use several so the more paint schemes you have, the better. Well maybe it is a little different than that but you kind of get what I’m saying.
Very nice BNSF!
I’m reprinting this from another thread to serve as a useful guideline:
O.K. folks, for a limited period of time you do all have an opportunity to register your RESPECTFUL opinions with BNSF management about the new image and logo, and hopefully change their minds. There is an E-Mail link within the BNSF website sitemap. Also, every BNSF exec is reachable with an E-mail address that has their first name, followed with a dot, followed by their last name@BNSF.com (Example: Matthew.Rose@BNSF.com).
Just remember to:
- Keep everything in a respectful and reasonable tone, and with proper spelling and grammar.
- Preface your comments with the fact that you are a long-time supporter and admirer of BNSF’s outstanding management and extraordinarily well-run railway, and that you’ve had many friends and relatives who’ve worked for BNSF and their predecessor railways over the years.
- State in a reasonable and respectful manner just why you dislike the new image and logo, and why you feel that it is not as representative of BNSF’s true image and customer service reputation as is your preferred previous image(s) and logo(s). Try to include any and all well-known business references that you can, such as Forbes magazine’s well-known survey from about 15 years ago that found the old Warbonnet image and cross-and-circle logo to be the fifth most widely recognized and respected image and logo in American corporate history.
Good luck, folks. Just remember to keep a respectful and reasonable tone about any and all communications with BNSF management.
Sincerely, Ross R. Moore, Jr.
Mr. Moore: Would they really take a group of forum people seriously? We are but a small portion of the general public and certainly the vast majority of us aren’t even customers. So what would be their motivation to even consider our ideas?
Mookie
well i replied. but im just joe public.
stay safe
joe
Mabey thats one of the reasons that it was changed, I mean on the side of most locos the public sees “BNSF” they never take a look at the small logo that was on the front of some locos that spelled it out
Yes it is,I like it myself.
I think this was very useful. I repeated my comment about the wedge, that it reminded me of a rerailing frog, and suggested the old Sante Fe oval and cross. I had some good comments about other things they are doing to provide balance.
this is a very good idea. Respectful commentary to the people who make the decisions.
Mookie:
Read the list of “stakeholders” listed near the beginning of the BNSF annual report, as well as within their corporate mission statement. They are willing to listen and consider any reasonable, rational, and civil opinion that is properly sent their way.
There is, of course, absolutely no guarantee whatsoever that such opinions will sway them to change their minds; however, I will absolutely guarantee that if dissenting opinions ARE NOT presented to them, then they would certainly not have any reasons to change their decision. The key here is not just to be a squeaky wheel, but to be a civil, rational, respectful, and thoughtfully persuasive squeaky wheel. Point taken?
Sincerely, Ross R. Moore, Jr.