New Heralds and Slogans every year

Trains Magazine General Discussion
1

After all the mergers have eliminated the names, images, and slogans of all the smaller railroads it would be much appreciated if the management would get the public relations departments to create new Heralds and Slogans every year.

Something different each year will show everyone that the railroad is still alive and not a monolithic chunk of metal that does not realize its own existance.

Everything needs to be repainted and printed frequently, so offer everyone a change of pace every year.

Andrew

2

Maybe they could consider the magnetic signs that they put on cars for advertising. Slap a magnetic on the side of each locomotive - right under the crew windows. And probably wouldn’t be but a few minutes and some smarty would replace it with a For Sale Sign!

(I wish there was a smilie for tongue-in-cheek!)

3

How about this one?

4

I’m sure each railroad’s shareholders would not mind having their annual dividends reduced just to pay for this.[:-^]

5

You and me both![4:-)]

6

AT&SF, Great Northern, Northern Pacific, and CB&Q all had slogans for years, BNSF could bring back the tradition with a new slogan each year.

The paint scheme adjustments have been frequent since 1995, all they need at BNSF is an annual slogan meeting.

Andrew

7

We have a slogan at BNSF" We can move your world" or better yet" Resistance is Futile"

Here I am going to say it. They could give a rats red rear about the history of the line they have now. SLogan shmogan its called " We are UPS’s plaything" " Intermodal at any cost, even profits" Wow I better stop now.

8

Would an investor like to pay for new paint on a fleet of thousands of locomotives, each paint job costing thousands of dollars, every year?

No

Does the average motorist pay attention to whether the scheme on the train occupying the crossing in front of them is new? Do they even care?

No

Does the public pay attention to the slogans of industries, like railroads, that do not directly serve consumers?

No

Does the average shipper care about the slogan in the guise of their product being shipped timely, safely, and cheaply?

No

Wishful thinking?

Yes

9

I am sure this is bound to be born and embraced in some of the latest schools of management.