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Operation Lifesaver launches new PSA to mark International Level Crossing Awareness Day
A top-award for direction, visual composition (photography and editing.)
Outstandingly dramatic conclusion.
Could it be that once it has been seen, unlike some ads that entertain, nobody will need or want to see it again?
Repeat viewing of some of those Bud’ Clydesdale commercials produce warmness and fuzziness “hangovers.”
This ad, awesomely and powerfully, impresses. How about the last second-and-half let’s show a body-bag being loaded into a coroner’s van?
Personalize it? Make it, bring it, to the viewer.
I agree with Francis; this is dramatic and attention getting…but it needs more personal shock value to resonate with the casual viewer. Still, a big improvement over previous efforts.
I agree with Francis and Charles ! Where is this video, as I haven’t seen it ? Isn’t New York one of the states “where the most crossing collisions occurred last year” ? Oh, that’s right, we’ve got Chuckie looking after us !