Just returned from seeing Harry Potter at the local theater tonight. The preview was for Polar Express that is to be released in November. Good move on Lionel’s part to be tied into this new flick. [:)]
I am totally in the dark on this …What is Polar Express?..Tim
The Polar Express is a childrens book writen a few years ago.It is to be an animated movie starring the voice of Tom Hanks.Lionel is marketing a Polar Express train set that should be in stores for the Christmas season.
Suppose to be here in August per my train lady [got one ordered]. Lionel did have the clip on their web site. Have not checked it out lately. Go over and see.
The Polar Express is now due in September. I have one ordered as well.
The web site for the movie trailer is at:
http://www.apple.com/trailers/wb/the_polar_express/
I just was able to see the trailer here at home with the speakers… You will like it when the conductor says, “All aboard!”
I found out who is part of the promotional efforts for the movie
Promotional and Licensing
Partners
• Hallmark
• Grand Canyon Railway
• THQ Interactive Video
• Brio
• Hasbro
• Lionel
• Kraft
• Pepsi/Frito–Lay
• Amtrak
Just a brief synopsis: the story is about a little boy who has been told by his friends that there is no Santa, and that no matter how long he stays awake, he’ll never hear the sound of Santa’s bells.
Christmas Eve, while laying awake he hears the sound of squealing brakes and hissing steam outside his window. Instead of Santa, it’s a big steam pulled passenger train.
He gets on the train, goes to the North Pole, meets Santa, gets the first present of Christmas, loses it, goes home, wakes up Christmas morning, opens presents, finds his “lost” present under the tree.
While it may sound goofy, it is in fact one of the most touching, tear-jerking Christmas stories ever.
Jon [8D]
For what it’s worth…
At the L.O.T.S. meeting last week Bill Bracey told the crowd that there are some big dollars being put into the promotion of this movie and that Lionel is now the exclusive maker of this train. It is intended to be a Christmas classic.
There’s just one thing missing, A fast food tie in. Which chain
will it be?
HMH