Ebay addicts (and eBay itself) like to deceive themselves into thinking they have “won” something, just because they are supposedly/usually bidding against other bidders. In truth, of course, you have “won” nothing. You’re paying, and sometimes paying very well, for something that you bought; no differently than if you had walked into a store and purchased something.
It has LONG been known in auctions that the high bidder is the “winning” bidder. Ebay did not make this up. Joe