In 1955 discounting was rising, and Lionel responded with (_ _ _ _ _ ) sets for retailers. One of them was the No. 505X sold by ( _ _ _ _) as it’s No. 79N09652.
As was done in 1954, the 55 catalog used an illustration of the (_ _ _ _ _ _ _ _ )-Morse diesel with, presumably, a ( _ _ _ _ ) roof. But since the illustration of the loco, called a “double-( _ _ _ _)” by Sears, is in black and white, it’s hard to say for sure.
Sears dropped the (_ _ _ _ _ - _ _ _ ) name in 1956 in favor of the ( _ _ _ _ _ _ ) moniker. Although it would be two more years before the familiar 48 ( _ _ _ ) ( _ ) logo would appear on ( _ _ _ _ _) flanks.
The familiar Freight (_ _ _ _ _ _ _ ) set dropped back to 40 pieces (by Sears’ reckoning), but now one of them was the “dual lever control mechanical ( _ _ _ _)”. The set would appear one final time in 1957.
Also new in 56 were Lionel’s Sound (_ _ _ _ _ _ _ _ _ _ ) Station and Marx’ ( _ _ _ _ _ _ _ _ _ )-Microphone Set. Since both only appeared once in Sears ( _ _ _ _ _ _ _ ), it’s a fair assumption that shoppers balked at the idea of giving such ( _ _ _ _) toys to their children!
Pages 276 & 277 were reserved for (_ _ _ _ _ ) trains. The only steam loco shown was the No. 2016 2-6-4 without ( _ _ _ ) pulling set No. 79N09606. The other three sets were shown with the No. 2338 ( _ _ _ _ _ _ _ ) Road GP-7, or with one of two GE 44-( _ _ _ _ _ ). Numbered 626 & 627, both displayed a Great ( _ _ _ _ _ _ _) logo on the cab sides.
In 1955 discounting was rising, and Lionel responded with (UNIQUE) sets for retailers. One of them was the No. 505X sold by (SEARS) as it’s No. 79N09652.
As was done in 1954, the 56 catalog used an illustration of the (FAIRBANKS)-Morse diesel with, presumably, a (MAROON) roof. But since the illustration of the loco, called a “double-(ENDER)” by Sears, is in black and white, it’s hard to say for sure.
Sears dropped the (HAPPI-TIME) name in 1956 in favor of the (ALLSTATE) moniker. Although it would be two more years before the familiar 48 (STATE) (MAP) logo would appear on (TENDER) flanks.
The familiar Freight (TERMINAL) set dropped back to 40 pieces (by Sears’ reckoning), but now one of them was the “dual lever control mechanical (CRANE)”. The set would appear one final time in 1957.
Also new in 56 were Lionel’s Sound (DISPATCHING) Station and Marx’ (LOUDSPEAKER)-Microphone Set. Since both only appeared once in Sears (WISHBOOKS), it’s a fair assumption that shoppers balked at the idea of giving such (NOISY) toys to their children!
Pages 276 & 277 were reserved for (LIONEL) trains. The only steam loco shown was the No. 2016 2-6-4 without (SMOKE) pulling set No. 79N09606. The other three sets were shown with the No. 2338 (MILWAUKEE) Road GP-7, or with one of two GE 44-(TONNERS). Numbered 626 & 627, both displayed a Great (NORTHERN) logo on the cab sides.
1957’s wish book introduced (HALF-O) or “(HOBBY)-Size Trains” to catalog shoppers. But (MARX), Allstate an
