SELLING LIONEL TRAINS 2
57 WORDS

- “The Happy Lionel (_ _ )”, aka the boss’ son, appeared on cardboard ( _ _ - _ _ _ _) starting in 1917.
- The first 3 of what would become a long line of display layouts, the Nos. 177, 178 & 183 Lionel (_ _ _ _ _ ) ( _ _ _ _ _ _ _), debuted in 1922.
- Made of (_ _ _ _ ) and ( _ _ ), all three came with a No. 124 ( _ _ _ _ _ ), a No. 118, 119 or 1320 ( _ _ _ _ ) and an assortment of “Metal Houses”; ( _ _ _ _ ) and ( _ _ _ _ _ _ _ _).
- The copywriter suggested filling the (_ _ _ _ ) beneath the “Two-Span ( _ _ _ _ )” with water so ( _ _ _ _ _ _ ) could swim there. As they were priced between one and ( _ _ ) hundred dollars, few could afford to buy one and try it. But with their ( _ _ _ _ ) sponge trees and hedges, their hand ( _ _ _ _ _ ) mountains and blue sky ( _ _ _ _ _ _ _ _), these layouts inspired countless dreams.
- (_ _ _ _ _ _ ) catalogs for dealers were introduced in 1926 and offered full color ( _ _ _ _ _ _ _ _ _ _ ) window displays, called ( _ _ _ _ - _ _ _ _ ), “furnished ( _ _ ) with every ( _ _ _ _) order”.
- Two of the best heavy (_ _ _ _ _ _ _ _ ) cut-outs were the “Lionel Engineer” of 1930 and “The New Lionel ( _ _ _ _ _ _ _ _ ) Background” of 1928. At eight ( _ _ ) in length, this window display dramatically featured the Nos. 300 ( _ _ ) ( _ _ ) Bridge, 840 ( _ _ _ ) Station and 444 ( _ _ _ _ _ _ _ _ _) Sections. Lionel’s largest accessories.
- Introduced in 1936, the No. 23 (_ _ _ ) Display had six levels for showing ( _
SELLING LIONEL TRAINS 2
57 WORDS

- “The Happy Lionel (BOY)”, aka the boss’ son, appeared on cardboard (CUT-OUTS) starting in 1917.
- The first 3 of what would become a long line of display layouts, the Nos. 177, 178 & 183 Lionel (SCENIC) (RAILWAYS), debuted in 1922.
- Made of (STEEL) and (WOOD), all three came with a No. 124 (STATION), a No. 118, 119 or 1320 (TUNNEL) and an assortment of “Metal Houses”; (VILLAS) and (BUNGALOWS).
- The copywriter suggested filling the (BROOK) beneath the “Two-Span (BRIDGE)” with water so (GOLDFISH) could swim there. As they were priced between one and (FOUR) hundred dollars, few could afford to buy one and try it. But with their (LOOFAH) sponge trees and hedges, their hand (PAINTED) mountains and blue sky (BACKDROPS), these layouts inspired countless dreams.
- (ADVANCE) catalogs for dealers were introduced in 1926 and offered full color (LITHOGRAPHED) window displays, called (SALES-HELPS), “furnished (FREE) with every (STOCK) order”.
- Two of the best heavy (CARDSTOCK) cut-outs were the “Lionel Engineer” of 1930 and “The New Lionel (INDUSTRIAL) Background” of 1928. At eight (FEET) in length, this window display dramatically featured the Nos. 300 (HELL) (GATE) Bridge, 840 (POWER) Station and 444 (ROUNDHOUSE) Sections. Lionel’s largest accessories.
- Introduced in 1936, the No. 23 (STEP) Display had six levels for showing (MECHANICAL) trains such as the Nos. 1511 & 1588 with (IVES) designed (CLOCKWORK) motors.
- Atop the No. 23 was a large (SILHOUETTE) of a No. 1588 Pennsy (TOR