Who has the better Intermodal 101 Video?

Trains Magazine General Discussion
1

Union Pacific:

https://www.youtube.com/watch?v=I5ctHrtdkOs&feature=youtu.be

CSX:

http://www.intermodal.com/index.cfm/resource-center/information-kits/intermodal-101/

2

I wouldn’t give either of them a thumbs up or a second look. Both are unimaginative and boring. Neither conveys a good message. [zzz][zzz][zzz]

3

These are marketing tools, not railfan videos. In the context of introducing a shipper who is “truck only” both convey their message. I think the CSX does a better job of conveying its message because it has lots of scene changes and a narrator. The UP piece is more “artsy”, but it is a continuous scene using a single color palette so is not as visually interesting to me. The music made me crazy by the time it was over. Definitely CSX. Mac

4

UP is more visually appealing, CSX is more “intellectual” in their approach, neither is really well done from a railfans point of view, but as a general release commercial, both are effective.

5

Both ads have good graphics that diagram the message well, but that awful canned music track in the UP ad totally steps on the message. One point to consider is that an ad can carry the message in both the video and the audio. Not every person reached by the ad will be fully receptive in both modes. So why waste the audio mode with that dreadful music track? Not only does it waste the audio potential, but the incredibly distracting music track also damages the visual potential.

The CSX ad has too many soaring boilerplate phrases and buzzwords such as “unparalleled national reach.” They go in one ear and out the other without saying anything useful.

6

You and I agree on this one. I was not looking at it from the perspective of a railfan, but based my thoughts on whether the ad would convince me to buy their product.