Anyone else seen Dow Chemicals ‘Silence’ commercial expounding quieting rail vehicles in a urban environment - and representing it with their version of a ‘Indian’ train.
Comments?
Yes Sir! on Fox this evening after Their ‘Special Report’ . Just caught part of it. Almost did not believe what my ears were hearing.
Here is a link to an article about their Rail Products:
http://www.dow.com/hyperlast/news/2010/20100818a.htm
“Dow Launches Rail Boot System to Enhance Track Resilience and Improve Ride Quality”
FTL:"…The TRAXSYS System, which makes a debut in North America after being successfully applied in a number of projects in the United Kingdom, is designed to reduce noise and vibration while offering resilient track support and excellent electrical insulation. Made from microcellular polyurethane elastomer, it can be used for grooved or conventional rails and is custom-molded for each rail profile to ensure top performance. The system is easy to assemble and install…"
Ill leave this discussion to the MOW guys who check in around here. I’m sure their comments will be interesting.[2c]
Yes Sir! on Fox this evening after Their ‘Special Report’ . Just caught part of it. Almost did not believe what my ears were hearing.
Here is a link to an article about their Rail Products:
http://www.dow.com/hyperlast/news/2010/20100818a.htm
“Dow Launches Rail Boot System to Enhance Track Resilience and Improve Ride Quality”
FTL:"…The TRAXSYS System, which makes a debut in North America after being successfully applied in a number of projects in the United Kingdom, is designed to reduce noise and vibration while offering resilient track support and excellent electrical insulation. Made from microcellular polyurethane elastomer, it can be used for grooved or conventional rails and is custom-molded for each rail profile to ensure top performance. The system is easy to assemble and install…"
Ill leave this discussion to the MOW guys who check in around here. I’m sure their comments will be interesting.[2c]
I wonder if Dow realizes the similarity to the crowded trains in India.
In any case, I think the ad is a little creepy.
Here it is:
I think I heard the ad last night…who plays The Inkspots any more?
The route appears to be a good candidate for increased train frequency…
Not sure I get the point of showing a crowded train like that.
yes I have seen the add, I have never seen much of chemical companies promoting their products through advertisement, but this ad was a good one.