Anyone have any information about these General American Pfaulder reefers used by Labatts?
I’ve drawn decal artwork for the Intermountain Milk Refeer, and I’m assuming the lettering and emblems would be gold. Is that a fair assumption?
Cheers!
Dana
Art Griffen used Green for the number 50 with a black outline and red for the word Pilsner with a black outline. Above the 50 is the word Anniversary and below is the word Ale. Above the word Pilsner is the word Light but I don’t know what the word below Pilsner is. Art’s decals are not clear there. It could be ‘body’ or it could be ‘dry’. Can anyone help?
As an aside I believe that Labatt’s Pilsner eventually morphed into what is known as Labatt’s Blue today.
cheers,
Andy Malette
I do not know if this will help, Sylvan Scale makes a Labatt’s beer delivery truck
Go to labatts historical site, there are all kinds of labels there, the reefer does not have the 2 gold coins below the “50” all Labatts label are bi-lingual.
I was thinking today that it was too bad that I never got a reply to this post, and now there are three! Thanks guys!
The text on the logo reads as follows:
Labatt’s
Anniversary
50
Ale
Since 1832
and
Labatt’s
Lager
Pilsner
Beer
Since 1832
I’m not sold on Art Griffen’s choice of colours as they don’t match any colours used during the era in advertising or labels that I have seen. And yes, Pilsner became Blue, as that’s what most people called it due to the blue label!
I do have the Sylvan kit of the Labatt’s truck. I was fortunate to see it in the 1980s and grabbed the kit when I first came across it. Its a pretty neat truck in both 1:1 and 1:87 scales.
Bilingualism wasn’t something, I thought of, strangely. You don’t see much of it on cars before the 1960s and I believe these cars were used on the Montreal to NYC run, so perhaps they were unilingual. Hard to say…
Thanks for the contributions! Do appreciate it. I’ll probably pop them out in gold when I get the Alps fired up again.