OK. I have an idea for a radio or video commercial for Metra. Here it goes:
Weather night or day
Work or play
if you take Metra
You’ll be on your way
Then I also have an idea for Magazine/newspaper ad:
Get a schedule for each line, Take a picture of it, put in big caps the word CHOOSE, and below the schedules write “Eleven routes in and out of chicago”
Tell me what you think
If you have another idea, send it here.
[quote user=“Mr. Railman”]
OK. I have an idea for a radio or video commercial for Metra. Here it goes:
Weather night or day
Work or play
if you take Metra
You’ll be on your way
Then I also have an idea for Magazine/newspaper ad:
Get a schedule for each line, Take a picture of it, put in big caps the word CHOOSE, and below the schedules write “Eleven routes in and out of chicago”
Tell me what you think
[/quote
The word you’re looking for is “whether.”
You are talking ad concpets, creative ad concepts, not marketing. We’ve come to use the term “Marketing” to mean advertising or selling but not in its true meaning of resarching needs and application, developing and pricing a product, then advertising it to make a sale.