Hello All,
I recently received the Milwaukee, Racine & Troy Special Issue.
What a great chronology of the past and present layouts. A thoroughly enjoyable read worth the price.
As I was perusing the photos I noticed a strange thing.
On pg. 30 the photo of Art Curren’s amazing work had been “mirror-imaged” or flipped.
This is a common practice in advertising where the image doesn’t “play to the fold”- -doesn’t draw the eye into the next page of the publication.
When an advertising image is flipped you might not notice the buttons on the male model’s shirt are backward or the steering wheel on the car in the background is reversed from the previous image.
The copy; words placed over the image, is not mirror-imaged and helps distract the viewers’ eye away from the inconsistencies in the photo.
However, the photo on pg. 30, has the letters of the Milwaukee, Racine & Troy loco front and center along with all the billboards of the “Artz Lumber Company” all mirrored.
I am not trying to detract from the entirety of the special issue.
However, for us that revel in details- -especially in photographing great modeling work- -this is a glaring error or an editorial misstep.
The layout of the pages could have been reversed and the top horizontal image on the facing page 31 could have lead the article.
I hope in future editions of this wonderful chronicle of the MR&T this amazing image is given the respect Art Curren’s work deserves and this will become a collectors edition.
Hope this helps.
