Antonio,
Remember that UP wants a percentage based not on MSRP but on wholesale cost. For example, say there is something UP that normally costs $100. Well, the retailer probably paid $60 for it from Walthers/Horizon/whoever (using general retail industry mark ups, etc…not counting volume sales, special deals, blow outs, etc.). In turn Walthers/Horizon/whoever probably paid the manufacturer $20 for it (as you can see, most of our money goes to the suppliers, not the people who actually make anything). This probably cost the manufacturer around $10-$12 to make (including shipping costs, raw materials cost, R&D, the box, etc.). Again, not using any “real” info, just in general.
Now, UP comes in and demands, say, a $1 “UP tax” on the wholesale cost, which as outlined above would be $20 + $1.
This means that Walthers/Horizon/whoever buys it from the manufacturer for $21, then turns around and sells it to a retailer for $62.50. The retailer then turns around and sells it to you for $105.
See how that $1 “UP tax” now costs you $5? Sure, the manufacturer could “eat” the dollar, but that’s not fair to them as, you can see, they aren’t exactly making a mint here in the first place.
CSX, on the other hand, IIRC, demands only a flat fee to use their logos, does not demand a production model to judge a product’s worthiness, does not require financial disclosures, etc. UP does, and are by far the worst to deal with according to a source or two I know in the business.
The problem with bringing in sports teams into this discussion is that the NFL, MLB, NCAA, etc. has “always” enforced their “brand”. UP has not done so for 100 years.
Also, there is some question as to whether or not models are the same as representative art. For example, if I were to take a picture of a UP engine from a public area and sell it, that’s legal. But if I were to build a model of it and sell it, that’s not? The only dif